The Cost of a Wrap


What does it cost to wrap a vehicle for your business? What is the value in wrapping?

Vinyl wraps aren’t exactly traditional advertising – but that’s exactly why you should consider one!

Traditional  marketing avenues such as billboards, radio slots, primetime T.V.  commercials and even newspaper ads start adding up quickly. Consider the  fact that each traditional marketing strategy is also paid monthly and  you’ll soon realize just how costly each impression can be. According to  a study completed by Arbitron, Inc. in 2010, the cost per thousand  impressions for traditional marketing can range from just over $3.50 to  over $20. You wouldn’t believe what they listed the cost per thousand  impressions for a vehicle wrap to be… $0.35! That’s right, a whopping  $0.35.

Each vehicle you choose to  wrap for your business instantly becomes a 24/7 high-impact mobile  billboard. Imagine sending out an entire fleet of wrapped vehicles.  Think about how many impressions you will be generating  around-the-clock! People notice graphics…it’s that simple. Our eyes are  drawn to bold images and bright colors. This is why it makes perfect  sense to jazz up each vehicle you own!

So let’s get back to pricing – after all, that’s probably why you're reading this. 

You’ve  seen that a wrap will cost you .35 cents per thousand impressions, but  how much is the initial investment? The average commercial vehicle wrap  cost can range from $2,000-$4,000. At Graphic Creations, this price includes  your own personal design,  printing with the best printers and highest quality vinyl on the market  (Avery Dennison and 3M), and installation by professional, certification trained in house installers.

When you are  shopping around for wrap prices, please ask questions! All wrap shops  are not equal. If you are quoted low, ask them about the design fees –  do they charge by the hour or tack on extra fees? Find out what type of printers and materials they use, and if  their installers are certified or self taught. Do your homework – and you will find  you get what you pay for in this industry.

Our  pricing is based on amount of square footage we’ll be wrapping. We also  consider the condition of the paint, if cleaning is required, complex  curves or unique areas that may require more install time, and if  hardware removals are necessary.

On  average, printed wraps last 4-5 years when properly cared for (though  we're seeing most of ours well beyond with no problems!). When you consider the  total cost of a wrap broken down to cost per month, the math starts to  make even more sense. Let’s say you choose to wrap one company vehicle  and the price is $2,400. If you keep the wrap on for 4 years before  updating the look and re-wrapping it, the thousands of daily impressions  you’re generating each month are costing you only $50. What other  effective means of advertising costs so little while producing so much?

After  learning so much about the impact vinyl wraps can have for your  business’ marketing strategy, are you still wondering what the big deal  is?

 Let’s recap…

  • Wraps are the least costly, yet most effective form of advertising in today’s market.
  • Wraps are a one-time investment and continually reach your target audience with little to no effort on your part.
  • Most wraps cost less than $50/month when you break down the total price over its lifespan.

If you’re asking yourself if you can afford a wrap, maybe you should instead ask if your business can afford not to wrap!

Ready to invest in your next mobile billboard? Call, click, or visit our location today to see how Graphic Creations can help you boost your  sales with a wrap.